CDIO Convergence Environment for Autonomy Research: Designing and Branding

In this paper, the team shares the experience and processes involved in the creative strategy to establish ARCS as an innovative Convergence Research space on the CSUN campus. The multidisciplinary team’s collaboration on branding exercises, creative brainstorming, prototyping designs, and criticism/feedback produced a design of a cohesive visual and spatial presence. This collaborative effort will establish the importance of art and design within a STEM environment, inspire collaboration between designers and engineers, and help build a sense of community and trust. The creative process is captured and shared visually in this paper presentation with hopes to provide inspiration for other campus organizations to improve their learning environments and attract students through creative strategy and design.

Team

Kayla Mesina
Ashley Santiago
Joe Bautista